25 Fundraising As a company, we recognise the importance of fundraising and the difference it can make. With lockdown restrictions and social distancing putting a stop to many of the traditional ways we raised funds for our charity partners, we were determined to find new ways to continue our fantastic fundraising efforts. And so, the Around Aegon in 42 Days challenge was born. The challenge saw teams of up to six walk, jog, run, sprint or wheelchair their way to clock up 1332 km – the distance it would take to visit each of our UK offices. And while raising money for our charities was the main goal, there were lots of other benefits as well. Colleagues commented on better wellbeing as a result of getting out in the fresh air regularly. For many teams, the event helped them feel more connected after months apart and of course, a bit of healthy competition is always a good thing. The event was a great success with over 600 colleagues taking part and raising over £20,000.
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