11 Our purpose is to help our customers achieve a lifetime of financial security Today we help over 3.8 million people2 achieve peace of mind – whether it’s saving for the future, financing their retirement, or planning for the unexpected. Through 6,500 advice firms and 10,000 employers, we already play a meaningful role in many people’s lives.3 2 Correct as at September 2021. 3 Correct as at December 2021. We provide the right solutions We use our insight and experience to offer straightforward long-term savings, retirement and protection solutions to help people understand, plan and act to support better wellbeing across key life moments. We want people to feel good about their money. And through financial education, help them make informed choices so they feel confident about their future. In 2020 we launched our annual Financial Wellbeing Index. This digital flipbook is packed with insights and positive ways for people to think and act about their future, as well as their finances, helping them create their own journey based on their goals and needs. Find out more at aegon.co.uk/wellbeing We’re a founding partner member of the Initiative for Financial Wellbeing. A not-for-profit organisation whose purpose is to help financial planners, advisers and coaches improve their clients’ financial wellbeing by helping them become happier and more fulfilled, not just wealthier. We listen and take action We’re constantly seeking customer feedback and use this to improve the service our customers receive. Each year over 100,000 customer surveys are completed. All feedback is fed into the relevant teams and actioned. We have a well-established Customer Panel, where Aegon customers and market consumers test development work we do. This includes everything from product design to communications. By creating services based on customer needs and expectations, we’re able to make sure we’re delivering solutions that meet the needs of our customers.
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